Converse Global Consulting

Who we are

As the name Converse indicates, our approach is guided by the diverse meanings of the word.

Converse (Verb)

To engage in conversation:
Conversation is central to our approach. We come in with a neutral perspective and an open mind.

Converse (Noun/Adjective)

Opposite or contrary:
Our approach often involves practices that are contrary to those of standard business consultancies.

…. resulting in Conversion

We are a results driven company.
A one-stop shop for our clients.

OUR MISSION

Converse Global Consulting (CGC) aims to offer a one-stop solution for our clients. We approach our tasks with an open mind, are nimble, sure footed, and cost effective.
We believe in nurturing long term relationships with our clients.

Our experience

Large Corporates

Henkel

Mondelez

Unilever India

IFFCO MEA

Al Marai MEA

Kraft USA

Small-Medium Enterprises

Simplot

Masafi

Brown Brothers

Ara

NFPC

Laurel Perfumes

Channel Partners

USA

Middle East and Africa

What we do



Business Management

Business evaluation, setting vision and long term goals.



Marketing and Sales

Brand/portfolio strategy, Master brand architecture.Brand equity workshops, distilling brand essence Brand positioning, Marketing strategy and initiatives



Business Analytics

Business and market intelligence and analytics.



Operations

Looking at complete value chain; from Procurement to Demand/Supply planning, to point of consumption.

Meet our team

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Kray Ray

Founder, Principal Consultant.

International business leader with 27 years of CPG/FMCG experience.

Worked in India, MEA and USA.

Vishal Tikku

Advisor.

A seasoned and highly experienced business leader with 29 years of CPG/FMCG experience.

Worked in India, MEA.

Madhu Misra

Marketing Consultant.

Diversified professional with broad FMCG business experience over 12 years, across food/beverage, and personal/home care products.

Worked in U.K., Germany, and MEA.

Sajeev Bhaskaran

Supply Chain Consultant

Project management and Supply chain specialist.

Worked in India, MEA and Eastern Europe.

Mike Turner

Expert Consultant.

International marketer and commercial leader with 17 years of CPG/FMCG, Beverages, Events and destination marketing experience.

Worked in ANZ, MEA.

Blog

Saudi Arabia is giving women more freedom as it looks beyond oil.

September 18, 2017

The Saudi government has not yet published an official decree setting out in detail which laws could be eased, and there have been conflicting reports in Saudi media.

Marketing / Advertising

February 6, 2013

2016 has been the year of the unexpected. From a Trump presidency to Brexit, I think I speak for most us when I say that I’m more than damn ready for a fresh start.