Large Corporates
Henkel KGaA (Germany)
Diversified business that includes Home Care, Personal Care & Adhesives
- Innovation pipeline work for range of room fresheners and anti-aging Poducts
- Product development with R&D, and brand work (name, concepts) with Agencies
- Channel exploration- feasibility of new distribution channels such as Pharmacies and Gas Stations
Mondelez International (MEA)
World’s largest snacking company, born as a result of spin-off from
Kraft Foods.
- Turn-around in Cheese and Grocery business in MEA
- Re-establishing the heritage and iconic status of “Kraft” brand.
- Bringing fun and excitement in an otherwise dull category.
Hindustan Unilever (India)
India’s largest fmcg company, that is a global benchmark of corporate
excellence (subsidiary of Unilever).
- Managing large distribution network
- Product innovation that reframed the skin care category
- Leading innovation in laundry across Central Asia and Middle East.
IFFCO – Tiffany Brands group (UAE)
Large family owned business that manufactures and markets a wide
range of everyday food brands.
- Laying the marketing foundation for Tiffany brands group.
- Marketing structures and processes to bring best-in-class practices.
- Rapid growth through product innovation and geographic expansion.
Kraft Foods Inc. (MEA and North America).
US based Grocery conglomerate that brought joy to millions of consumers
around the world everyday (company split in 2012, now known as KHC).
- Managing snacking portfolio across MEA and NA.
- Launching iconic Oreo in MEA, now # 1 brand in the region.
- Breathing fresh life into Toasted chips category in US.
Small-Medium Enterprises
Simplot (Australia)
Diversified business that includes Vegetable, meat and sea food.
- Product innovation that reframed the category
- New contemporary packaging and Starting from the basics, by filling distribution gaps.
Masafi (UAE)
Diversified business that includes Water, Juices, Hygiene products (paper).
- Innovation strategy for reframing category Product innovation to re-launch Juices
Brown brothers (Australia)
- Reinvented a more than 125 year old brand through
- Product innovation that reframed the category
- New contemporary packaging and
- Starting from the basics, by filling distribution gaps.
Ara (New Zealand)
- Growing share in a mature, slow growing category
- By fundamentally changing the game on shelf
- Taking a bold step, to stand apart from the crowd.
National Food Products Company (UAE)
Diversified business that includes Water, Juices, & Dairy
Brand Positioning framework of Lacnor and its sub-brands (Essentials, Healthy Living, & Milk)
- Contemporary redesigning and relaunch of Oasis brand & CSR campaign Initiative (Water for Africa)
- SKU rationalization across brands for maximum profitability
Laurel Perfumes (UAE)
New entrant in GCC, bringing Occidental fragrances at superior value.
- Business strategy for accelerated growth in next five years
- Identification of “need gap” in GCC and other MEA markets
- Distributor appointments, Marketing strategy and mix development.
Emirates Food Industries (UAE)
Diversified business that includes Animal feed, Dairy production, Veterinary services.
- Business process integration with SAP
- Bring Transparency to operations, derive efficiencies by cutting down on Inventory levels (WOS) etc…
Channel Partners
USA
Middle East and Africa
