
Kray Ray
Founder, Principal Consultant.
Krishnashish Ray
International business leader with 27 years of CPG/FMCG experience.
Worked in India, MEA and USA.
Multicultural experience in commercial sectors with a focus on Strategic Planning, Marketing and Business Operations in CPG/FMCG industries. Business leader with a strong portfolio of successes, building brands through innovation and driving sustainable growth.
Solid reputation in creating, effectively implementing competitive business strategies and delivering cutting-edge business solutions; concrete project management and unmatched employee management skills.
Key career milestones
2004 – 2016
Director at Mondelez International
(earlier Kraft Foods).
2001 – 2004
General Manager at IFFCO Foods
1990 – 2001
Senior Product Manager at Unilever India
Education
MBA
Indian Institute of Management, Ahmedabad
Engineering
Delhi Technology University.
An industry leader well known for his expertise in business turnaround, building brands and true relationships.
Business leader with an outstanding ability in leading people across diverse functions, cultures towards a common vision of the company. Has been consistently a member of the Mondelez global senior leadership team.
Highly respected and well connected in the MEA business circles.
Key career milestones
2004 – 2016
President at Mondelez International
(earlier Kraft Foods).
1989 – 2004
Marketing Manager and Head of CI
at Unilever Arabia.
Education
MBA
University of Lucknow, India.

Vishal Tikku
Advisor.
A seasoned and highly experienced business leader with 29 years of CPG/FMCG experience.
Worked in India, MEA.

Madhu Misra
Marketing Consultant
Diversified professional with broad FMCG business experience over 12 years, across food/beverage, and personal/home care products.
Worked in U.K., Germany, and MEA.
Marketing enthusiast with record of leading cross-functional teams through assessment and implementation of commercial strategies.
Passionate about strategic brand equity frameworks.
Key career milestones
2013 – 2016
Brand Manager at Mondelez International (MEA)
KRAFT Brand Equity lead.
2009 – 2013
Senior Brand Manager at F&B company (NFPC), UAE.
2006 – 2008
Brand Manager at Kraft Foods, Middle East.
2004 – 2006
Associate Marketing Manager, Henkel, Germany.
Education
BBA Marketing,
Lancaster University, UK.
Over 25 years of experience with blue chip fmcg MNCs in Food/non-food sectors, focussing on project management, supply chain and demand planning.
Key career milestones
2004 – 2017
Mondelez International (earlier Kraft Foods).
Lead Demand and Supply Planning Process and System implementation across EEMEA region with the implementation of APO DP and SP modules.
Project management, Supply chain for over 15 countries in the MEA.
1999 – 2003
Mars Middle East.
Managed product availability in GCC markets.
1991 – 1999
Procter and Gamble India Ltd.
Logistics lead of the team to re-engineer the Distribution Network in India.
Manage Customer Service thru third party service provider.
Education
Bachelor’s Degree in Mechanical Engineering, India

Sajeev Bhaskaran
Supply Chain Consultant
Project management and Supply chain specialist.
Over 25 years of experience with blue chip fmcg MNCs in Food/non-food sectors, focussing on project management, supply chain and demand planning.
Worked in India, MEA and Eastern Europe.

Mike Turner
Expert Consultant
Michael B Turner
International marketer and commercial leader with 17 years of CPG/FMCG, Beverages, Events and destination marketing experience.
Worked in ANZ, MEA.
Delivering both consumer and customer success across North America, Middle East, ANZ and Asia.
Experienced leading high performing teams; but still enjoys all aspects of hands on execution (consumer brand challenges), high level strategy and stakeholder management.
Expertise in Sales management and Commercial, Strategic and Tactical (Activation) marketing and Tourism & desination marketing.
Key career milestones
2012 – 2017
Senior Sales and Marketing roles in Beverages (ANZ).
Pernod Ricard (Auckland), Winegrowers of Ara (Auckland) and Brown Brothers Wines (Melbourne).
2008 – 2012
Senior Brand management roles in Cheese & Dairy (MEA).
Kraft Foods (Dubai) and Al Marai (Riyadh).
2000 – 2008
Brand management in diverse food categories (Australia).
Kraft Foods, Fonterra and Simplot.
Education
MBA
Queensland University of Technology (QUT), Australia.
We collaborate with a bouquet of Advertising agencies, Market research firms.
We collaborate with a bouquet of Advertising agencies and Market research firms to offer a complete solution to our clients.

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