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- Brand/portfolio strategy, Master brand architecture.Brand equity workshops, distilling brand essence Brand positioning, Marketing strategy and initiatives
- Innovation plan, populating funnel with winning concepts Putting in place structures for fewer, bigger, better innovations
- Communication strategy and development. Advertising Online (Digital) and Offline Media strategy, planning, deployment and efficiency measures
- Marketing performance planning
- Sales channel strategy and plans. Distribution management, coverage enhancement techniques
- Activation plans for initiatives Promotion planning for maximum impact (building consumer penetration/trial vs. rewarding loyalty), ROI measures.